Hi! I am Sarthak
About Me
Professional Profile
I am a Strategic Marketing Manager, with 8+ years of international experience in Account Management, Project Management, CRM and Product Management - scaling digital media and user growth for award winning global agencies and tech and consumer brands across APAC, EMEA, and Europe.
Experience
Professional Journey
Associate Strategy Director VaynerMedia
India, Singapore (2024–2025)
Led omnichannel campaigns for YouTube, Amazon Prime Video, Visa, L’Oréal.
Spearheaded YouTube Shorts’ Culture Engine → scaled to 5 regions, drove 1.2 Trillion views, >150 M Creations.
Built content ecosystems and drove transformation across cross-functional teams to deliver 6x media reach for L’Oréal.
Pioneered creative experimentation for Logitech → delivered +17% commercial revenue growth.
Associate Strategy Director
Step1 Advertising (VaynerMedia JV)
India, Singapore (2022–2024)
Crafted GTM strategies for PepsiCo & Logitech by converting cultural insights into performance-driven campaigns.
Managed multi-market creative production pipelines, ensuring localisation across multiple languages.
Independent Marketing Consultant & Project Manager
Global Clients (2021–2022)
Repositioned SoftBank-backed Findability Sciences’ AI platform → 40% higher lead conversions.
Launched Paytail fintech app → secured 900K+ installs in 90 days with optimised CRM, onboarding & comms.
Scaled user acquisition 100x for India’s largest AI-led insurance grievance platform via cross-functional prodiuct design, CRM, and content delivery.
Sr. Manager – Key Accounts
Magnon Eg+ (Omnicom Group) (2018–2019)
Designed and executed HP’s contextual targeting campaign → achieved +23% CTR uplift and improved ROAS across 8 APAC markets.
Delivered regional creative toolkits, scaled contextual marketing and GTM for HP (Europe) & Toyota (Middle East).
Account Head
Creative Marketing Fix (2016–2018)
Led a 15 member cross functional team to lead omnichannel campaigns for >20 brands incl. Uber, Adidas-Reebok, and Dyson, across planning, production, and delivery roles.
Team Leader
Creative Marketing Fix (2013–2014)
Project Manager and Collaboration Lead for ATL/BTL strategy + marketing communications for Budweiser, Corona, Hoegarden, and The Lalit Group of Hotels.
Education
Academic Background
International MBA (graduating 2025)
emlyon business school, France (Ranked #44 by Financial Times Global)
Bachelor of Technology
CITM, MD University, India
Certifications:
Tableau Analytics | Hubspot Content Ops | Google Ads | Google Project Management
Strategic Marketing & Communications | Omnichannel Campaign Management | Digital Media & Marketing | CRM & Customer Journeys | Content Strategy & Storytelling | Data Analysis & Insights | Product & Project Management |
Key Achievements
Impact Stories
Launched YouTube Shorts Culture Engine
Unlocked 1.2T+ organic views and 150M+ creator activations with a data-driven APAC content strategy.
Transformed L’Oréal India’s Media Reach
Boosted Logitech India Revenue by 17%
Delivered 6X growth in digital media reach by building and leading an omnichannel content blueprint.
Designed and deployed creative analytics program, driving a 17% YoY uplift in commercial revenue.
Drove Digital Transformation for 70+ Unilever Brands
Scaled User Acquisition 100X for Leading Insurtech Platform
Increased HP’s APAC Consumer Acquisitions by 23%
Provided strategic toolkits and frameworks for scalable campaign adaptation across 10+ APAC countries.
Aligned product and communications flows to drive a 100X increase in new user acquisition.
Led localized messaging and CRM initiatives, achieving 23% YoY growth across eight APAC markets.